Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)

Thumbs up from a total snob
I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I’ve given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc.I say this in order to grab the attention of my fellow makeup snobs: If you would never even consider Maybelline, this review is for you.Bloggers have raved about this product for a while, but I never bothered to check it out until a close friend and fellow product snob suggested it. Here are my findings:1. It applies like the Armani Maestro Eraser liquid undereye concealer. This is very very essential, for those of us who hate the 5th hour cakiness of cream concealers but also hate the weak coverage and creasing of most liquid attempts. This eraser goes on with the Maestro’s same thin liquid texture, without sinking into lines at all, and without losing opacity as you blend.2. It is at least 50% more opaque than the Maestro. I was pretty stunned. Anything that can go on with that consistency but have noticeably better coverage is doubletake worthy imo.3. The sponge applicator is better than you think. Firstly, it’s antimicrobial, so you don’t have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. I typically skip clumsy applicators like that, but with this, I do 80% of my application with that sponge tip, and then just finish with a good concealer brush to set it and blend out the edges.4. It doubles as a highlighter. Every time I use this, I find myself seduced into just continuing the line of application from under my eyes out onto my cheekbones, brow bones, and nose bridge. A nice blending brush/sponge later, and there’s this flawless highlight landscape to finish up, without settling badly into pores or caking up.5. It sets beautifully with MUFE Micro HD powder and Shiseido translucent powder. It buffs out nicely, without chipping off into the brush.6. It looks good without primer, which combined with its compact design and integrated applicator makes it an ideal purse dweller.7. It worked on my thin but minimally wrinkled undereye area, and on my 60yo mother’s more aged eye area. It’s rare that I find a product that looks great on both our skin types, and I was impressed at how well it brightened her problem skin without caking or exacerbating the age marks.8. It is lighter than you think, but cheap enough to test out different shades.9. It lasts so much longer than you’d expect. I tested it on bare skin during a work-from-home day, just to see how the wear was, and was delighted to find it still working fairly well by the time I went to wash it off that night. I wore it again with a full face for a date night, and it looked flawless when I went to wash it off later.There are times when you don’t want the totally opaque, nearly airbrushed look… but there are definitely times when you do. This eraser is now my official go-to product to pair with my Dior Airflash foundation, for those totally flawless skin look occasions. I could not recommend it higher, at very least as an experiment for the snobs among you.

Can’t miss with this!
This product WORKS SO WELL! It’s less expensive than some products I’ve used, but I keep coming back to it. I am 70 and those lines and creases are getting worse! This goes on well, but does not feel dry, nor cake. Blends in and covers better than some of the very high priced concealers I have in my make-up bag! Skin tones to match whichever one is yours – give it a try! I got another one for my daughter too who is 35 and she likes it as well!

Really great product, terrific concealer, great color match, yet the worst applicator imaginable!
Tried this Maybelline concealer years ago and thought to try it again. The color match choices make it easy to work with, as well as the quality of the coverage, and non-streakiness is a plus, as well. It seems to have enough moisturizing effect to not dry up and cake, good coverage for my mixed zone face. It’s thick enough to provide very good coverage without looking like you’re hiding a flaw, it’s just gone! What I don’t like about this product is the spongey applicator ball at the top. It is difficult if not impossible to gauge how much product is actually in the spongey applicator, this is super frustrating! You have to advance the product up to the sponge by twisting, an audible click, not hard, but there is almost no visual clue. I’ve taken to applying the concealer to my fingers and then applying. It’s the only way I can figure out what is being applied, aside from trial and error, so I do it my way. The product works so well and gives such great coverage, just stop with this super-crappy method of application and I would use this exclusively. As the concealer is now, that is not going to happen. Glad to have tried this again, but very disappointed in the applicator!

Lightweight and covers
I am in my 70’s and my skin has wrinkles and the area beneath my eyes has gotten darker over time. i just wanted something to brighten that area and this seems to work. It doesn’t seem to settle in the creases or make them more noticeable. I don’t have many wrinkles around my eyes though. It goes on easily and it was easy to blend in with my fingers. I really like it because it covers well and feels very lightweight on my skin.

Es muy buen producto, no me deja acartonada la piel, cubre muy bien y es hidratante.

The product’s unique sponge applicator makes it quick and easy to apply, directly dabbing the formula onto the under-eye area or other areas you wish to conceal. This concealer offers amazing coverage while feeling lightweight.Pros: Effectively conceals dark circles, blemishes, and redness with minimal product. Immediately brightens and refreshes the under-eye area, making it look more awake and youthful. Lightweight yet buildable, it doesn’t feel heavy or cakey.Cons: Some users may not prefer the sponge-tip, as it can trap product inside, making it hard to fully clean. Although Maybelline offers a variety of shades, some users with deeper skin tones may find the range lacking in options.